Are Automation tools allowed on Instagram?

Yes! As of June 2021 Instagram now allows automation tools. Instagram has a very strict approval process which requires each developer to submit their software or application for an independent review before they can release their software to the public. (Our application was approved on June 21st!)

In the past developers made their own tools or ‘bots’ that would auto-follow or auto-comment on posts from certain hashtags, these types of tools were completely against the Instagram policy, these developers were then blacklisted from building tools on Instagram.

Brands can have peace of mind knowing that all of our marketing tools are using the Instagram-approved messaging API.

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