Instagram has grown to become one of the most popular social media platforms with over 2 billion active users, making it an incredibly powerful platform for brands and creators to connect with their target audience. One of the significant limitations of Instagram is the inability to include clickable links in post captions or comments, except for the bio section which coined the term ‘Link-in-bio’ which we’ve all see mentioned in post captions.
The growing demand to get more value organically out of Instagram has lead to the team at LinkDM building a new inbox messaging platform to offer a new and improved solution. This has led to the emergence of a new term called ‘Link-in-DM’, which is a play on the older term ‘Link-in-bio’.
What is Link-in-DM?
Link-in-DM is a new feature-set offered for free in the LinkDM platform that enables brands and creators to include clickable links in DMs (direct messages) which are sent automatically as a response to anyone that comments on a Post, Story or Reel. With this feature LinkDM users can compose a message that’s automatically sent when a user comments on their Instagram Post, Reel or Story. The message can include a link to the brand’s website, bio link or any other external link. This is an excellent way for brands to drive traffic to their website, promote their products and increase their engagement rate.
Using Link-in-DM can provide several benefits to brands and creators. Firstly, it can help them to improve their engagement rate by providing users with a direct way to take action on their content. Secondly, it can help them to drive traffic to their website, which can lead to an increase in sales and revenue. Lastly, it can help them to save time and resources by automating their direct messages, allowing them to focus on other aspects of their marketing strategy.
Link-in-DM vs Link-in-Bio
|Allows brand to get clicks out of Instagram app||✅||✅|
|Easy to add new links||✅||✅|
|Auto-DM anyone that comments on Reels, Stories or Posts||❌||✅|
|Helps increase organic reach and growth||❌||✅|
|Sends DM to users Inbox||❌||✅|
|Allows user to easily save link for later visits||❌||✅|
|User doesn’t need to leave content to visit link||❌||✅|
|Helps generate traffic & increases organic reach||❌||✅|
|Allows brands to send follow up push notifications||❌||✅|
|Easily refer back to links attached/mentioned in old posts||❌||✅|
Link-in-DM is an excellent feature for brands and creators looking to improve their Instagram marketing strategy. By using tools like LinkDM, brands can automate their direct messages and include clickable links, encouraging users to take action on their content. This can lead to an increase in engagement rate, website traffic, and sales, making it a valuable tool for any brand looking to grow its presence on Instagram.
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