DM Coupons turn your Instagram DMs into an interactive offer experience. Instead of dropping a plain discount code into a message, you can present it as a tap-to-unlock coupon with a built-in Shop button. The result feels intentional, controlled, and conversion-focused.
Each DM Coupon includes a custom headline, square image, and offer details to clearly frame the promotion. When the user taps to unlock, the code is revealed instantly inside the conversation. You can attach any destination URL, sending traffic exactly where you want it—product page, collection, or full store.
DM Coupons also give you campaign control. Set a maximum number of claims to create scarcity, add an expiry date for urgency, and monitor performance through built-in analytics. You’ll see how many times the coupon DM was sent, revealed, and clicked—so you can optimise future offers
Examples of how creators use DM Coupons
DM Coupons are available on the Pro plan and are built for creators who want structured, trackable promotions directly inside DMs—without relying on external landing pages or manual code sharing.
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