Linking out to external forms adds friction and can lower conversions. Lead Gen moves the form inside the DM—one question at a time—so fans can join your newsletter or email list without leaving Instagram or Facebook. No links, no browser tabs, just a smooth capture flow triggered from your message.
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Attach a Lead Form to any DM button (up to three per slide). When someone taps, the form starts right in the thread: optional Welcome message, then fields like Name, Email, Phone, Date, Multiple Choice, or a Custom field, and a Confirmation to finish. Inputs are validated as they go; you can enable Skip to keep things moving. Multiple Choice supports up to 10 quick-reply options that disappear when selected. Emojis are supported, and you can use line breaks in Welcome and Confirmation.
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Creation is simple: go to Features → Lead Gen, click “Create Lead Form,” give it a name, add fields, customize prompts, and drag to reorder. Link the form to a DM button and you’re live in minutes—no complex flow builder. Session Timeout (5 minutes to 36 hours) keeps the form active long enough for people to finish; once it expires, we close the form so any new DM goes through normally, preventing “stuck” conversations.
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Captured leads land in your audience list and can be downloaded as a CSV. Metrics show DMs sent, leads started, leads completed, and conversion rate so you can compare forms and refine your prompts.
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Quick start: Create a Lead Form, add fields, save, and link it to a DM button in your message. Publish and watch sign-ups happen inside the DM—no link-out required.
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🏆 Lead Gen is available on Pro plans and above.
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Check the support doc for a full walkthrough, best practices, and answers to common questions.