May 20, 2026
|
DM Type

Trigger Match Types

You can now choose how LinkDM matches keywords in comments before sending a DM.

When setting up your Trigger Type, you’ll see a new Match Type option directly below it.

The 3 Match Types

Phrase Match

The default option. Sends a DM when your keyword appears anywhere in the comment.

Example: send me the recipe


Exact Match

Only sends a DM when the comment matches your keyword exactly.
Example: recipe
You can also allow extra text, punctuation, and emojis if needed.


Multi Match

Lets you create two keyword lists. The comment must include at least one word from each list.

Example:
List 1: send, get, want
List 2: recipe, cookbook

This helps catch comments like send recipe or I want the cookbook, while avoiding weaker matches.


Why use Match Types?

Match Types help you reduce accidental triggers and make sure your DMs are only sent when the comment matches the intent you want.


You can start using Match Types when creating or editing your LinkDM automations.

View support article for more technical details.

Popular Blog Posts

Pro Feature
April 28, 2026

DM Preview

Preview your Instagram DMs before publishing. Test layout, text, images, buttons, and links.
Read Article
DM Type
February 23, 2026

DM Type: Product Template

Image-first DM Type: clean tile + one CTA. Up to 10, clicks tracked.
Read Article
New Feature
February 9, 2026

New Feature: DM Coupons

Send tap-to-reveal coupons directly inside your Instagram DMs.
Read Article

Just like Instagram...
LinkDM is free to use!

Join thousands of creators & get started with your free LinkDM account today!