Button & Message Templates

Introduction

LinkDM offers two different message template types for composing direct messages (DMs) that can be sent automatically to users who interact with your Instagram posts or stories. These templates are the Button Template and the Message Template. This article will provide an in-depth explanation of both template types, their features, and when to use each.

Template Comparison

Feature	Button Template	Message Template
Content Type	Multiple URLs, Custom Buttons, Image, and Headline	Text-Only, Multiple Links
Maximum URLs	3	Multiple within text
Custom Buttons	Yes	No
Image and Headline	Yes	No
Track Key Metrics	Yes (open rate, total clicks)	No
Character Limit	N/A	1,000 characters

Button Template

Overview

The Button Template allows you to compose a DM with up to three URLs, each with their own button, along with one image and a headline. This template is designed to encourage users to take specific actions, such as visiting a website, signing up for a newsletter, or making a purchase. With the button template you can easily track link clicks and CTR metrics.

When to Use

The Button Template is ideal for situations where you want to encourage users to take specific actions or direct them to multiple destinations. It is particularly useful for promotional messages, product launches, and marketing campaigns.

Message Template

Overview

The Message Template allows you to send a standard text-only DM. This template can contain multiple links and up to 1,000 characters. It is designed for sending simple messages without any visual elements. With the message template you aren't able to track link clicks and CTR.

When to Use

The Message Template is ideal for situations where you want to send a simple, text-only message without any visual elements. It is particularly useful for sending informational messages, reminders, or personalized messages.

Conclusion

Both the Button Template and the Message Template have their own unique features and use cases. The Button Template is ideal for encouraging users to take specific actions and directing them to multiple destinations, while the Message Template is perfect for sending simple, text-only messages. Choose the template that best suits your needs and the type of message you want to send.

Button & Message Templates

Other Support Articles

Create a LinkDM Account

LinkDM Prerequisites

LinkDM Trigger Types

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