Getting Started with Lead Gen

LinkDM’s Lead Generation feature makes it easy to collect emails and other lead data directly through Instagram DMs—no landing pages, no third-party tools. Whether you’re growing your newsletter, promoting a product, or capturing event signups, LinkDM helps you set it all up in minutes.

Why Use Lead Generation with LinkDM?

LinkDM’s Lead Gen tool is built for creators and brands who want to grow their audience without needing a website. It’s a fast, native experience that asks followers questions inside DMs—one at a time—making it frictionless and effective.

It’s also a great way to grow your newsletter on Instagram, letting users share their email addresses by simply tapping buttons or replying in a conversation.
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How to Set Up Lead Generation in LinkDM

Go to Features > Leads
Click Create New Form
Choose your fields: Email, Name, Phone, DOB, Multiple Choice, or Custom Questions
Optionally add a Welcome Message to introduce the form
Add a required Confirmation Message to let users know it’s complete
Drag and drop to reorder fields
Preview your form live as you build

You can create up to 10 Lead Gen forms, each with up to 10 fields.
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Connecting a Form to Your AutoDM or Flow

Once your form is created:

Head to any AutoDM, Flow Automation, or Universal Trigger
Add or edit a CTA Button
Change the action type to Leads
Select one of your saved forms from the dropdown
Save, and you’re ready to go!

When a follower taps the button, the form starts instantly inside DMs.
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What You Can Collect

Emails for your newsletter
Phone numbers for follow-up
Birthdays for future targeting
Poll-style responses via Multiple Choice fields

Ready in Minutes

Setting up Lead Generation on Instagram with LinkDM takes just a few minutes. You don’t need any coding or external tools. Everything runs through Instagram DMs—making it simple for you and seamless for your followers.

Getting Started with Lead Gen

Related Support Articles

Creating Lead Gen Forms in LinkDM

Field Types & Rules

Attach a Lead Gen Form to a CTA Button

Still need help?